Our Story

We believe every athlete deserves to make an income from their sport.

When we started thinking about Stridee in February 2025 during a training camp in Spain, we wanted to solve the income problem for athletes without adding complexity. The gap was obvious—talented athletes grinding away with no path to income, while brands had no way to spot rising talent early.

So we're building tools that help athletes get discovered and start earning. Whether you're just showcasing your journey or ready to monetize with a shop and sponsorships, we want to make it dead simple. And for brands, we're making it easy to find the next wave of talent before everyone else does.

The goal is straightforward: more athletes earning from their sport, earlier in their journey. More opportunities finding the people actually putting in the work.

Fuel your dreams.